Google Analytics 4, also known as GA4, is the latest iteration of Google’s web analytics platform. It is a comprehensive, AI-powered analytics solution that provides businesses with valuable insights into how their websites and apps are performing.

In this blog post, we’ll take a closer look at what GA4 is, its key features, and how it differs from previous versions of Google Analytics.

What is Google Analytics 4?

GA4 is a next-generation analytics platform that provides businesses with a more robust and in-depth understanding of their data. It offers a range of new features, including AI-powered insights, improved user tracking, and a new event-driven data model that provides a more complete picture of user behavior. The platform also integrates with other Google products, such as Google Ads, to provide businesses with a more comprehensive understanding of their digital presence.

Key Features & Differences

AI-Powered Insights. GA4 uses AI algorithms to analyse data and provide businesses with insights into their website and app performance. This includes predictions about future trends and behavior, as well as recommendations for improving performance.

Improved User Tracking. GA4 provides businesses with a more complete understanding of their users, including their location, device, and behavior. This information can be used to create personalised experiences and improve user engagement.

Event-Driven Data Model. GA4’s event-driven data model provides a more complete picture of user behavior by tracking specific actions and interactions on a website or app. This information can be used to understand user behavior, improve the user experience, and increase conversion rates.

Integrated with Google Ads. GA4 integrates with Google Ads, allowing businesses to see the impact of their advertising campaigns on website and app performance.

Easy to Use. GA4 is designed to be easy to use, with a user-friendly interface and intuitive navigation. This makes it accessible to businesses of all sizes, regardless of their technical expertise.

To conclude, Google Analytics 4 is a powerful, AI-powered analytics platform. Whether you’re a small business or a large organisation, GA4 provides the tools you need to understand your users and improve your digital presence.