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A
A/B Testing
A method for comparing two versions of a webpage or element to determine which performs better.
AI
AOV (Average Order Value)
The average amount spent each time a customer places an order, used to measure sales performance.
API (Application Programming Interface)
A set of protocols that allows different software applications to communicate and share data.
AR (Augmented Reality)
Technologies that overlay digital content onto the real world (AR), offering new opportunities for interactive marketing.
B
Bounce Rate
The percentage of visitors who leave a site after viewing only one page, indicating engagement issues.
C
CDN (Content Delivery Network)
A network of servers that delivers website content quickly to users based on their geographic location.
Checkout Optimisation
Strategies to simplify the purchasing process and reduce shopping cart abandonment.
CLV (Customer Lifetime Value)
The total revenue a business expects from a single customer account over the entire relationship.
CMS (Content Management System)
A platform (e.g., WordPress) that enables easy creation, management, and modification of digital content.
Conversion Funnel
The path a user follows from initial awareness to taking a specific action (e.g., making a purchase).
CRM (Customer Relationship Management)
Systems and strategies used to manage interactions with current and potential customers.
CRO (Conversion Rate Optimisation)
The systematic process of increasing the percentage of website visitors who complete a desired action.
CRM (Customer Relationship Management)
Systems and strategies used to manage interactions with current and potential customers.
CTA (Call-to-Action)
A prompt (e.g., ‘Buy Now’ ‘Subscribe’) that directs users to take a specific action.
CTR (Click-Through Rate)
The ratio of users who click on a link or ad compared to the total number of users who see it.
D
Organic Traffic
Visitors who land on your website through unpaid search results rather than through paid advertising.
Paid Traffic
Visitors who arrive at your site as a result of paid advertising campaigns.
E
E-commerce
The buying and selling of goods or services over the internet.
Engagement Rate
A metric that measures the level of interaction (likes, shares, comments, time on site) that users have with your content.
ERP (Enterprise Resource Planning)
Integrated business management software that combines various operational processes such as finance, HR, and more.
Exit Rate
The percentage of visitors who leave your website from a specific page.
G
GDPR (General Data Protection Regulation)
A comprehensive set of data privacy rules in the European Union affecting how businesses handle personal data.
H
Heatmaps
Visual tools that show where users click, scroll, or hover, helping you understand user behaviour on your pages.
S
SEM (Search Engine Marketing)
A broader strategy that includes both paid and organic tactics to increase search engine visibility.
SEO (Search Engine Optimisation)
The process of improving a websites visibility and ranking on search engine results pages (SERPs).
SERP (Search Engine Results Page)
The page displayed by search engines in response to a user’s query.
Session Duration
The average time a user spends on your website during a single visit.
SKU (Stock Keeping Unit)
A unique identifier for each product, crucial for managing inventory and tracking sales.
SSL (Secure Sockets Layer)
A security protocol that establishes an encrypted link between a server and a browser, ensuring data privacy.
U
UI (User Interface)
The visual elements and layout that users interact with on a website or app.
UX (User Experience)
The overall experience and satisfaction a user derives from interacting with a site or app.
W
Wireframe
A basic visual guide outlining the structure and layout of a webpage before design details are added.
WYSIWYG (What You See Is What You Get)
An editor that lets you see the final output while you’re creating content, simplifying design tasks.
Landing Page
A standalone page designed specifically for a marketing or advertising campaign to drive conversions.
Prototype
An early sample or model of a product used to test and validate design concepts and functionality.
Responsive Design
Designing websites that adapt seamlessly to various screen sizes and devices.
IoT (Internet of Things)
A network of interconnected devices that communicate and exchange data, increasingly impacting how products and services are delivered online.
VR (Virtual Reality)
Technologies that either overlay digital content onto the real world (AR) or create immersive digital experiences (VR), offering new opportunities for interactive marketing.
KPI (Key Performance Indicator)
Measurable values that help gauge the effectiveness of your digital efforts in meeting business objectives.
ROI (Return on Investment)
A measure of the profitability of an investment, calculated by comparing net profit to cost.
Organic Traffic
Visitors who land on your website through unpaid search results rather than through paid advertising.
Paid Traffic
Visitors who arrive at your site as a result of paid advertising campaigns.