Top 10 SEO Trends In 2022
As search engine technologies, algorithms and trends continue to evolve this year, it may leave you wondering how to execute optimisations to keep traffic and keyword rankings up.
Here are the top 10 SEO trends to look out for this year.
Core Web Vitals
In 2021 Google's page experience update was considered one of the biggest change for search in several years. Page experience is now measured by Core Web Vitals, a Google ranking factor.
Google’s “People also ask”
Keyword Clustering
Rich Snippets
AI-Generated Content
Content Optimisation Software
Long-form content
Good ol’ boring SEO
The democratization of search Another search engine?
Instagram Updates & Features In 2022
Have you updated the Instagram app recently? You may notice some new changes.
It can be difficult to keep up with all of these changes so here are the updates for 2022 which you can use to improve your social media strategy and grow your brand.
Take a Break
The time spent endlessly scrolling on instagram is on the rise.
As a result, towards the end of 2021, Instagram released a new feature called “Take a Break”. This feature is an in-app reminder prompting users to log out and do something else after 10, 20 or 30 minutes on the app.
For help setting this feature up, visit Instagrams Help Centre.
Feed Order
2022. The year Instagram finally gives people want they want; a fair algorithm.
The decision to give users more autonomy started by introducing three new options, Home, Favourites and Following, to redesign users’ feeds.
The favourites option allows users to select their top Instagram accounts, and thus the posts from these accounts will be shown before others. The home feature sticks to Instagram’s standard algorithm, showing users posts they think they’ll be interested in.
7 Types Of Logos & How To Use Them
Logos are how businesses identify their brand by using text and images or a combination of the two. With so many types, the question is, what type of logo will get the job done?
Here are the 7 main types to help get you started.
Emblem
Emblems, or commonly known as a badge, seal or crest, are considered to be the oldest form of logo. An emblem typically uses font inside a symbol or an icon to give a classic traditional look. That’s why they are often used by schools, government agencies and even the auto industry.
Examples: Harvard, Harley-Davidson, Princeton, Yale and Starbucks.
Monogram (Lettermarks)
Monogram logos, also known as lettermarks are logos which focus on simplicity by using letters, usually the brand initials. This type of logo is used by brands with lengthy names so that it is easier for the consumer to say and remember.
Examples: HBO, Louis Vuitton, NASA, Gucci and CNN.
Wordmark (Logotypes)
Wordmark logos, also knows as logotypes is a logo which is created entirely from words to make the company name. Therefore, typography alongside a strong brand name, is very important to create distinct recognition.
Examples: Google, Coca-Cola and Visa.
Pictorial Marks (Logo Symbols)
A pictorial mark, also know as a logo symbol is an graphic icon based logo. This type of logo is typically used for brands which are very well established, as the mark alone is instantly recognisable.
Examples: Twitter bird, Apple logo and McDonald's M.
Abstract Logo Marks
An abstract mark is a specific type of pictorial logo that represents your business. This type of logo is where brands can symbolically convey what they do so they can get distinct recognition, without relying on a specific image.
Examples: The Nike Swoosh and The Pepsi divided circle.
Mascots
A mascot logo is an illustrated character which acts as an ambassador to represent a company. Typically, this type of logo is colourful, cartoon-like, friendly and is used by companies that would like to appeal to families and children.
Examples: KFC, Mr Peanut and Kool-Aid Man.
The Combination Mark
Sometimes one type of logo isn't enough. A combination mark is a logo which combines wordmark or lettermark and a pictorial mark, abstract mark, or mascot. This type of logo is a great choice for new brands that want a flexibility and in the future, hope to rely exclusively on the symbol, and not have to always include your name.
Examples: Doritos, Dove, Burger King and Lacoste.
Summary
Remember creating a logo is the fun part of starting a business, but shouldn't be rushed. If you need help we create bespoke and memorable custom logos so don’t hesitate to get in touch!
UI & UX. What’s The Difference?
Are you new to graphics designing industry? If yes, you would probably be familiar with terms like user experience (UX) and user interface (UI). Both these terms are extensively used in the digital world so its important to know the difference.
What is UX design?
User experience is the overall experience that users have with the complete product. Now, how this experience is measured? Well, good and bad user experience design is determined by the user's interaction with the product or service. Easy, smooth, and seamless interaction with the product or service is the indication of having a good user experience design. On the other hand, if the end-users find it difficult to interact with the product or service, then it shows the loopholes in user experience.
UX design involves things like potential market gaps and competitor analysis. It improves user interactions and perceptions of products and services as desired by the company. It is all about providing your customers the ultimate experience they want to have in every aspect related to your product.
What is UI design?
User interface design primarily focuses on the look and layout. It's about how each element of the product or service will look to the end-users. UI elements include buttons, placeholders, text, images, checkboxes, and any visual interface that people interact with.
UI design is about the visual interaction of people with the product. It includes how the interface works and how people interact with it. It focuses more on a product’s visual aspects rather than conceptual aspects, which are usually tackled by UX. UI includes color palettes, button styles, animation, graphics, typography, diagrams, widgets, and many other elements that make the websites, applications, plugins, and themes look more visually appealing.
Another integral element of UI is responsive design. The ultimate goal of UI designing is to make a website or smartphone application in such a way that it looks the same on different operating systems and devices.
Here are some of the major differences between UI & UX.
| UX | UI |
| UX is about what issues the end-users find while using the or product or service and how to solve all those issues for a better experience. | UI is more about the layout and design, whether the layout will be appealing for the end-users or not. |
| UX is about offering desired features and functionalities to end-users. | While on the other side, UI presents those features and functionalities with an aesthetic feel. |
| UX focuses on the user journey with the product. It includes behaviors, functional interactions, and emotional reactions throughout the usage. | Whereas UI is all about the visual appearance of a service or product. |
| UI design is responsible for showing what UX designers create behind the scene. | The product's interface is always based on functional requirements which are part of UX. |
5 Elements Every Website Should Have
A website is the digital storefront of a business or individual, and it is important to ensure that it is engaging, informative, and user-friendly. Here are five elements that every website should have to make a positive impact on visitors:
Clear and Concise Navigation
Navigation is the most important element of a website. A clear and concise navigation menu ensures that visitors can easily find the information they are looking for. Navigation should be intuitive and easy to understand, with clear labels that guide visitors to the most important pages on the website.
- Eye-catching Design: The design of a website is the first thing visitors notice. A visually appealing design can make a website stand out and leave a lasting impression. The design should be consistent throughout the website, with a color scheme that complements the content and images that are high quality and relevant.
- Relevant and Engaging Content: Visitors come to a website looking for information, so it is important to provide content that is relevant and engaging. The content should be easy to read, with headings and subheadings that break up long paragraphs. It should also be optimized for search engines, with keywords and phrases that visitors are likely to search for.
- Contact Information: Visitors may want to get in touch with the website owner or business, so it is important to include contact information on the website. This can include a phone number, email address, and physical address. A contact form can also be added to make it easy for visitors to send a message.
- Mobile Responsiveness: With the increasing use of mobile devices, it is important to ensure that a website is mobile responsive. This means that the website should be easy to navigate and view on a mobile device, with images and content that adjust to fit the smaller screen. A mobile responsive website can improve the user experience and increase the likelihood of visitors returning to the site.